Is Email Marketing Right for Your Business?
July 24, 2018
With the growth of social media marketing, many companies are overlooking email marketing as a powerful tool to grow their business. This is unfortunate, because email marketing is a great way to interact with customers to increase your business profits. Unfortunately, many companies as misused this tool. There’s a fine line between successful email marketing and spam. Continue reading the article below to help you use email marketing to benefit your company.
When you send out an email to potential customers, consider using video clips. This will further engage your customers and allow them who you are as a business. Be certain to include information on how those potential customers can order from your company by providing a two your products and services.
Before you start an email marketing campaign, send a test email to a trusted friend or family member. Ask them to look over the email and provide feedback. That way, you can make any changes before sending out mass emails to your customers.
It is important for you to treat every reader as a person. For instance, it is imperative to have permission from them to send emails within the first email contact. After the initial email, you can discuss the products, services, and any discounts offered in the second email. Beyond the first two emails, be sure to follow through with what was promised to them in previous emails. For instance, if your business offers lawn service, your first email will ask for permission to continue sending emails, the second one will promise benefits to staying on the email list, and every other email will offer discounts or information valuable to customer.
Try to format your emails in a variety of ways. Of course, you should always include important information in every email correspondence. Trying different formats in your emails will help determine which format brings in the most responses. Once you identify the most effective format, continue utilizing it. This will help your customers feel more comfortable because they become familiar with your format and see it is useful.
The world these days is dominated by the Internet. Because of this, email marketing can be a great tool for you to use. Take advantage of the advice above to get your email marketing campaign off the ground and keep your emails out of spam folder.